Last week, a behemoth tech company we all know and love required one of my clients to upload his LinkedIn profile instead of submitting a résumé for an open position.
The persistent problem with this method of recruiting is that LinkedIn is a public document. Thus, it shouldn’t be a mere copy and paste job of your résumé.
To get to the point, imagine that a Chief Technology Officer off-shored 30% of his staff. No matter your opinion of off-shoring, that’s a résumé metric because it’s a cost-saver. However, to list it publicly is to open the CTO up to public speculation, potential criticism, and who knows what else.
Another example is a sales executive’s numbers. They are listed (such that they are not proprietary) on the résumé because the assumption is that it’s going to a discrete audience for a specific purpose. But that same sales executive’s clients have access to her LinkedIn profile, and talking about her powerful negotiation skills and how much she sold over margin last year isn’t going to sit well with new and current accounts.
Finally, we don’t list confidential information on a résumé, but we might list details that, when compared with other pieces of published information, might be blended to make competitive assumptions.
LinkedIn copy must be scrubbed and carefully written for public consumption.
I’m surprised that so many respected institutions are missing this big picture privacy issue.
LinkedIn is not your résumé. Not, not, not.
LinkedIn is a professional platform to do business and communicate your professional (public) brand. Your résumé is the place to self-market to a discrete audience.
Until next time!
Jared Redick helps people re-imagine the marketable intersection between their background, interests, audience expectations, and career goals. His strategic “purpose, content, design” approach to résumé writing and design helps people transform rusty résumés into barrier breaking documents.
Learn more: http://midcareerminute.com/about/