Enhancing Your LinkedIn “Skills & Endorsements” Section

Optimize your LinkedIn profile with Skills and Expertise

LinkedIn optimization screenshot from mid-July 2014

In late 2012, LinkedIn Beta tested an insightful way (too difficult to explain here) to see if your profile’s “Skills & Endorsements” section was as robust or optimized as it could be.

Happily, I printed the nine pages of results, because the Beta test has since disappeared.

I used that list of suggested “Skills & Expertise”—-as the section was called at the time—-to add previously unconsidered permutations of my skills. And you’re allowed a list of 50, so there was room to experiment.

Much gnashing of teeth after that feature faded away….

Imagine my surprise as I edited my LinkedIn profile this past week and to the right of my summary floated up the message you see captured in this post: “Optimize your profile to get found.”

Here were my immediate responses:

  • Interview preparation – yes, but not in the traditional sense
  • Job seekers – yes, although they’re “stealth job seekers”
  • Job search process – yes
  • Career planning – yes
  • Job search strategy – yes
  • Career assessment – yes
  • Salary negotiation – no, although I refer out
  • Resume development – yes, but I’d never used that phrase
  • Career exploration  – yes
  • Career coach – yes

As suggested, I integrated several of the phrases into my summary, including “resume development.” Lo-and-behold, a noticeable uptick in traffic.

Oddly, I decided yesterday to officially add those terms to my “Skills & Endorsements” list, and only half (roughly) showed up in the pop-down prompts, which leaves me scratching my head. I entered them anyway.

Take a moment to go into your LinkedIn profile’s edit mode today. Click in the summary section (and perhaps click around a few times, willy nilly) to see if the prompt floats up on the right. Is this just for Premium Members? Is it another test? At least LinkedIn has us talking, which is undoubtedly part of the plan.

Until next time!



Jared Redick helps stealth job seekers re-imagine the marketable intersection between their background, interests, audience expectations, and career goals. His strategic “purpose, content, design” approach to résumé writing helps mid-career professionals transform rusty résumés into barrier breaking documents.

Learn more: https://midcareerminute.com/about/


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