Don’t Fall TOO In Love With Keywords

Are keywords making you a liar

Are resume keywords making you a liar?

About two years ago, an executive client looked over my desk, pointed to a job description, and asked, “Jared, what do you think of these keywords?”

I said, “Do you have those skills?” (We’d been at this a while.)

“No,” he said.

“Well, then we can’t include them,” I replied.

It seems we’ve all fallen so concerned (perhaps rightly) with building our websites, blogs, and career copy around keywords and phrases, that we might have lost our collective sensibilities!

Why would an otherwise smart professional ask such an apparently silly question?

Truth is, my client hadn’t lost his mind. When you’re in the thick of writing a really great résumé or LinkedIn summary—or any other chunk of career copy—it’s hard to strike a balance between pushing the envelope and totally losing sight of the big picture, while making sure to clear today’s technology hurdles.

Trouble is, if you’re stretching the truth—or straight up lying—you’re not representing yourself authentically. Plus, the blowback can more than chafe. Who can forget this unfortunate-ness?

The lesson? Next time you’re writing your résumé, optimize the heck out of it. Include the right keywords and phrases. Just don’t forget to take a step back every now and then to be sure you’re including keywords and phrases that are truly yours.

Until next time!

Jared Redick
Visit: The Resume Studio.com
Follow: @TheResumeStudio
Connect: LinkedIn.com/in/jaredredick
Call: 415-397-6640

Keep Your Résumé Fresh

KeepYourResumeFreshI sent this reminder to my newsletter subscribers in March 2006. Today seems like a good day to revisit it.

A fatal mistake we fallible humans make too often is being unprepared when opportunity strikes. Having an up-to-date résumé ready to rock is no exception.

Suddenly the clock strikes and we find ourselves scrambling to become instant résumé writers at the worst time: when we’re without a job, or close to it.

All sorts of mayhem pours into documents written in haste, exposing a vulnerable, last minute “I hope they can’t tell I crammed for the test” flavored desperation.

Is it possible to take our microwave-ready, just-add-water approach to lives to the task of résumé writing?  Continue reading