Creating Affinity With Your Job Search Audience

Posted on May 9, 2010 by The Résumé Studio

Creating Job Search AffinityI’m a résumé writer. You already know that.

But did you know I’ve taught piano since 1986? Did you know one of my favorite non-fiction authors is Malcolm Gladwell? Did you know that I’m all about finding the right fit and not forcing things?

Knowing these details about me may, or may not, create affinity with you. If I told you I’d run a marathon or climbed a mountain (marathon no, mountain yes), I might even elicit mild appreciation.

There’s some risk in telling you, though. By breaking a professional barrier, I’ve opened myself to criticism if you don’t think a great résumé writer can also be a great piano teacher.

But get this. I’ve also opened myself up to the opportunity for a stronger tie to you if you understand the connection these elements have in my life and feel greater affinity towards me as a result.

The same “affinity marketing” ideas can be mirrored in cover letters. Here’s how.  Continue reading →

Filed under: Cover Letters, Inspiration, Job Search Tips, Resume Writing | Tagged: , , , , , , | 1 Comment »