LinkedIn Checklist: 10 Tweaks for Control Freaks (Part 2)

the traffic lights on white backgroundA week ago, I posted Part 1 of my ten tips for better controlling your LinkedIn profile.

Here’s Part 2:

Control Tweak #6:  Customize your public profile (Settings > Profile > Edit your public profile)

LinkedIn lets you “control how you appear when people search for you on Google, Yahoo!, Bing, etc.”

Thank you, LinkedIn.

One of the complexities of having a public profile on LinkedIn is that part of our credit worthiness comes from our career history. It stands to reason that some random individual with illegal intentions could use your LinkedIn profile — and other smatterings of data about you across the Internet — to create a profile in your name, and yes, even apply for and decimate your credit worthiness.

For this reason, I don’t allow LinkedIn to show my past positions publicly, and indeed, you may have other edits once you see the deep levels of customization LinkedIn offers.

Remember that information you’ve listed on your profile will still be fully visible to your connections, which gives good reason to know the people to whom  you are connected. Although even LinkedIn seems to be encouraging that we cast a much broader net these days.

While you’re on the page in question, scroll down and be sure you’ve customized your public profile.

Related post: How to Customize Your LinkedIn URL

Control Tweak #7: Edit your name, location and industry (Settings > Profile > Helpful Links)

I’d ignored this for several years, when in 2009 I took a training by Jason Alba ( author of “I’m on LinkedIn, Now What?”) and he recommended that I change my profile headline from “Principal” to “Executive Resume Writer.”

The effectiveness of my profile changed within moments as Google inexplicably re-indexed my appearance in search, not to mention the value of searches inside the LinkedIn ecosystem.

After all, who types in “Principal” when searching for an executive resume writer?


The same can be true for one’s industry. My profile’s performance increased dramatically when I changed from “writing and editing” to “professional training and coaching,” which more appropriately defines my work.

As an executive résumé writer, I want people to be able to reach me. I use my LinkedIn profile often, and I’m accessible. If I returned to retained executive search, however, I’d write my summary in third person, formal tone of voice, and lock down my accessibility. I might even stop posting status updates.

Decide the best approach for you, and set up your own profile to match your position and purpose on LinkedIn. Continue reading