Don’t Fall TOO In Love With Keywords

Are keywords making you a liar

Are resume keywords making you a liar?

About two years ago, an executive client looked over my desk, pointed to a job description, and asked, “Jared, what do you think of these keywords?”

I said, “Do you have those skills?” (We’d been at this a while.)

“No,” he said.

“Well, then we can’t include them,” I replied.

It seems we’ve all fallen so concerned (perhaps rightly) with building our websites, blogs, and career copy around keywords and phrases, that we might have lost our collective sensibilities!

Why would an otherwise smart professional ask such an apparently silly question?

Truth is, my client hadn’t lost his mind. When you’re in the thick of writing a really great résumé or LinkedIn summary—or any other chunk of career copy—it’s hard to strike a balance between pushing the envelope and totally losing sight of the big picture, while making sure to clear today’s technology hurdles.

Trouble is, if you’re stretching the truth—or straight up lying—you’re not representing yourself authentically. Plus, the blowback can more than chafe. Who can forget this unfortunate-ness?

The lesson? Next time you’re writing your résumé, optimize the heck out of it. Include the right keywords and phrases. Just don’t forget to take a step back every now and then to be sure you’re including keywords and phrases that are truly yours.

Until next time!

Jared Redick
Visit: The Resume
Follow: @TheResumeStudio
Call: 415-397-6640

What’s a Recruiter Looking For? (If I Had a Nickel)

Look familiar?

For us to stop asking that question, that’s what!

If you want to keep spinning in job search circles, keep asking that question.

If you want to send a recruiter leaping into the nearest river (and who doesn’t every now and then), keep asking that question.

What’s a recruiter looking for?

Only s/he knows because only s/he has access to the pile of work on his or her plate.

Somewhere along the way job seeking turned into recruiter mongering. People loathe recruiters until they need a job. Then they want to pal around, not unlike the theater geek turned movie star. (“Hey, didn’t we hang out in high school?”)

The truth is, recruiting is match-making and recruiters are doing a job. If they do their job right, they’ll keep match-making. If they do it wrong, they’ll soon be looking for their own next adventure.

So what’s a recruiter looking for?

(Again with that question!)

Here’s the big answer:  Continue reading