Organized. 40 Ways I Used Evernote to Improve Productivity

If you’re like me, you’re forever seeking better ways to organize your life. You write ideas on napkins, scribble notes on business cards, and mess up your hand with hastily jotted numbers.

If you’re really savvy, you might have a file on your computer and/or smartphone to jot ideas as they spring to mind. But if you’re like me, you also lose those scraps of paper, duplicate your notes across technology platforms, and ultimately feel like you’re fighting a losing battle.

But what if you had a command center to organize all of that information? What if every thought, inspiration, number, detail, image — and so much more — could be stored and quickly retrieved from one location, no matter what device you were using?  Continue reading

Creating Affinity With Your Job Search Audience

Creating Job Search AffinityI’m a résumé writer. You already know that.

But did you know I’ve taught piano since 1986? Did you know one of my favorite non-fiction authors is Malcolm Gladwell? Did you know that I’m all about finding the right fit and not forcing things?

Knowing these details about me may, or may not, create affinity with you. If I told you I’d run a marathon or climbed a mountain (marathon no, mountain yes), I might even elicit mild appreciation.

There’s some risk in telling you, though. By breaking a professional barrier, I’ve opened myself to criticism if you don’t think a great résumé writer can also be a great piano teacher.

But get this. I’ve also opened myself up to the opportunity for a stronger tie to you if you understand the connection these elements have in my life and feel greater affinity towards me as a result.

The same “affinity marketing” ideas can be mirrored in cover letters. Here’s how.  Continue reading